Cointelegraph spoke with Keith A. Grossman (President at TIME) about TIME’s recent move into the Web3 market. Grossman stated that TIME aims to “modernize our brand’s relationship with its community.” This includes creating 1:1 NFTs for their magazine covers, allowing digital subscribers to pay in cryptocurrency, and launching their TIMEPieces collaborations in NFT.
Grossman stated that one of the most important outcomes of these initiatives was the “opportunity” to tap into the NFT community’s great creativity and connect it with the larger distribution channels established through TIME Studios.
Doug, who is the creator of the Toy Boogers NFT Collection, has been connected to TIME Studios, TIME’s TV and film production division. TIME has committed to producing and distributing an animated series that is based on characters from the Toy Boogers Collection.
Doug answered Cointelegraph’s question about why he had partnered with TIME in order to expand the Toy Boogers universe. He said it was an honor.
Time is a well-known company, and is highly respected in the NFT community for its ability to work with artists in a collaborative manner. I will be the creative director of the Toy Boogers story, art and development. Time Studios will support its distribution.
To grow an NFT community, distribution is key. You must be able to use multiple distribution channels and platforms. While listing on multiple platforms like OpenSea or Rarible is a common practice, true exposure is something digital artists still need to explore.
Maria Perez Brownn, Head of Kids & Family, TIME Studios, commented on TIME Studios’ recent launch. This division is responsible for developing programming based upon NFT-native intellectual properties.
“We are creating content that empowers kids, stimulates their curiosity and inspires them to take action. We want to meet young people right where they are, and help them understand the world around them.
— Toy Boogers (@ToyBoogers).
January 13, 2022
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Children are playing a part in the blockchain community. A London 12-year-old boy who was from the UK, made and sold an NFT collection with whale emojis last year.
TIME has released a weekly newsletter about the metaverse, in partnership with Galaxy Digital. It was done using Ether ( /ETH).
Nonfungible token (or NFT) collections have been increasing in number and are planning to make animated TV series. From Take My Muffin by 1inch Network to the Red Ape Family with Bored Apes, to Mila Kunis’ Stoner Cats series as well as EXILE’s Lil’ Heroes production.